Cheetah mobile and another Chinese firm accused of mobile ad download fraud
..Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of..
Marketing Land. Nov 27, 2018 21:17 UTC