# online marketing education

Two Ph.D. Students Receive VF Assistantships » Two College of Textiles Ph.D. students have been named recipients of the VF Graduate Assistantship in Apparel and Footwear. The award supports outstanding graduate students conducting research on emerging and advanced topics in apparel and footwear. Grad.ncsu.edu

Billy J. - Performance Marketing Expert | People Leader at Columbia Sportswear | over 15 years of Performance Marketing | Paid Search | Paid Social | Affiliates | MBA | Former VF Corp, REI, Nordstrom | LinkedIn » Performance Marketing Expert | People Leader at Columbia Sportswear | over 15 years of Performance Marketing | Paid Search | Paid Social | Affiliates | MBA | Former VF Corp, REI, Nordstrom · Our team at Columbia Sportswear has successfully developed and executed strategic plans focusing on digital acquisition and customer activation across the funnel, ensuring alignment with our brand and e-commerce goals. With competencies in cross-channel strategy and marketing technology, we've integrated long-range planning initiatives with our Consumer Data Platform, enabling full-funnel testing that enhances acquisition channels. Previously at Flywheel Digital, we achieved significant revenue growth for category-leading brands by optimizing paid media strategies and implementing innovative tactics. Our work drove brand visibility and sales, resulting in a noticeable increase in market share, thanks to our data-driven approach to media management. · Experience: Columbia Sportswear Company · Education: Washington Linkedin.com

Michael Johnson - Marketing, Innovation & Strategy | Delivering Profitable Results Through Deep Customer Connectivity | LinkedIn » Marketing, Innovation & Strategy | Delivering Profitable Results Through Deep Customer Connectivity · I identify and activate winning growth platforms through a mix of art, science and energy. It all starts with an intimate understanding of customers and rigorous competitive landscape analysis. From this knowledge advantage, I build compelling brand promises, ignite innovative product platforms and develop breakthrough marketing campaigns incorporating digital and highly-interactive social. The results are big wins: increased revenue, high MROI, stronger brand equity, innovation leadership and industry buzz. I’m energized by tackling the most difficult challenges and categories. My track-record is forming new teams that become influential leaders. Our wins include: • Doubling MLB jersey sales with our Cool Base strategy, which included consumer-driven product innovation propelled by an integrated digital launch campaign • Jumping Majestic brand preference from #6 to #1; and growing awarene Linkedin.com

MVF Global » Generating massive volumes of new customers through qualified leads and high-intent traffic for clients globally. Mvfglobal.com